A conceptual distortion of time.
A conceptual distortion of time as a continuous dynamic dimension on a static surface was the basic idea for the logo design and was also used for the postcards and the poster.
The cut divides the image plane into two different temporal conditions. A continuously moving typography is depicted and cut along a precise line.
The x-axis is conceptually enriched with a time dimension, which leads to a physically two-dimensional, but conceptually three-dimensional plane. ‘XY’ becomes ‘XtimeY’. The precision of the border intensifies the tension in between continuous-time and the physical instances on the static representation plane. That relates to the same time vs. object condition in our world.
Team Member | Anja Lekavski | Viktor Reiter University of Applied Science Munich